Pad printing (tampography)

Pad printing, or tampography, is a gravure printing process. It consists of a metal or plastic plate (cliché) embossed with an image. The cliché is coated with a special ink and the excess is removed by a blade. A silicone pad then transfers the image onto the pack, pressing first onto the cliché, then onto the pack. Multiple colours can be layered without the need for drying (wet on wet).

Pad printing is very flexible and can print on virtually any shape, on any packaging material, from plastic to fabric.