Quadpack News


Sheer luxury - Guerlain's Terra Ora compact for summer 2013

Guerlain is known for introducing unique packaging concepts. Its Terracotta collection of bronzing powders is launched every season in a new luxury compact that sets new standards in presentation. This summer’s edition, Terra Ora, comes in an exquisite wooden mirror case developed and produced by Technotraf.

The compact created for Terra Ora Powder Bronzer is made of beech wood which has been stained a rich dark brown. The ultra-smooth and silky finish reinforces the products’ luxury and femininity. The case features a magnetic closure that satisfyingly snaps shut. The brand name is hot-stamped onto the material in gold lettering.

Technotraf also developed last year’s edition. Guerlain’s Terra Azzurra by Emilio Pucci was presented in a beautifully finished case that paid tribute to the panelling of a Riva yacht. The compact has the ‘Emilio Pucci’ logo laser engraved, giving a debossed effect.

As with all products created by Technotraf, the wood used for both compacts comes from sustainable, PEFC-certified sources.

Technotraf Wood Packaging is a Quadpack company.

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