The beauty landscape is evolving. Consumers no longer want to buy products; they want to explore rituals that engage both body and mind. This shift towards holistic wellbeing is making brands rethink their packaging – and what it is made of matters more than ever.
Quadpack’s wood experts have pushed the envelope in decoration to create an inspiring collection of finishes, to support the latest beauty trends and help brands express their identity. Their craftsmanship unveils the many faces of wood, from looks that highlight its natural origins, to bold, sleek finishes that hide it.
Beauty packaging made of wood from managed forests brings a host of benefits to brands, consumers and the environment. Here is a round-up of the reasons why wood, quite simply, is good.
A versatile and sustainable material, wood has been used for creating aesthetic impact since times immemorial. More recently, wood attracted attention for its endless qualities: functionality, strength and beauty, breaking ground as an optimal solution for environmentally-conscious industries. There are, however, some myths surrounding wood harvesting, manufacturing and performance.
