Makeup trends

In the world of makeup, nothing is more important than trends. All our work starts with a thorough knowledge of what’s trending and what’s about to hit the market. We make a constant study of what is on the shelves, while our in-house design team tracks and analyses what’s next. We have eyes in Europe, the US & Asia. And we track trends beyond beauty; what’s happening in other markets might end up influencing our own sector.

All this knowledge we share with our clients and it forms the basis of our product offering.

We publish regular trend forecasts to allow brands to plan their ranges in readiness for the next trend. Together, we can identify the right look and feel for their target and play around with different concepts. Our QLine range, together with our trend forecast, means that we can act very quickly and create complete ranges revolving around the next big trend in a short time.

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