Is any packaging material more precious than wood? Its texture, its smell, its finish all touch the senses in a way that reaches you on an emotional level. And when it’s responsibly sourced, it sends a powerful message about sustainability. Now, make-up brands who have such a story to tell can choose from a beautiful new collection of wooden packaging from Quadpack’s Make-Up Division: YouWood.

With formats released throughout the year, the ready-to-go collection will include everything a brand needs to launch a full range:

• Liquid foundation bottle with pump
• Liquid foundation bottle with flock applicator
• Liquid foundation bottle with dropper
• Liquid foundation tube
• Mascara
• Lipgloss/concealer
• Eyeliner pot
• Eyebrow tube
• Lipstick with click closure (to be released in autumn 2018)
• Compact with hinged closure (to be released in autumn 2018)

Designed and manufactured at the Quadpack Wood factory, the YouWood range is crafted from PEFC- and FSC-certified wood, with a raw finish to heighten its sensory appeal. Each item can be stained, lacquered, polished or treated with a host of decoration techniques to create something truly differentiated and unique.

A wooden compact range with magnetic closure has also been available for some time.

A refillable version of the lipstick is also on the drawing board for later release. The full YouWood collection was recently previewed at Cosmoprof Bologna.