17/12/2024
Quadpack’s Creative Hub has analysed market data, with digital ‘eyes and ears’ open, for its 2025 beauty trend eBook...
Makeup trends
In the world of makeup, nothing is more important than trends. All our work starts with a thorough knowledge of what’s trending and what’s about to hit the market. We make a constant study of what is on the shelves, while our in-house design team tracks and analyses what’s next. We have eyes in Europe, the US & Asia. And we track trends beyond beauty; what’s happening in other markets might end up influencing our own sector.
All this knowledge we share with our clients and it forms the basis of our product offering.
We publish regular trend forecasts to allow brands to plan their ranges in readiness for the next trend. Together, we can identify the right look and feel for their target and play around with different concepts. Our QLine range, together with our trend forecast, means that we can act very quickly and create complete ranges revolving around the next big trend in a short time.
30/04/2024
The packaging of liquid formulas can often benefit from an applicator, but there are many different types. Quadpack helps you choose the right one.
19/12/2023
Quadpack’s Marketing team shares a distillation of the key trends in the beauty market in the year ahead.
27/09/2023
It’s not enough for beauty brands to deliver a great product. Today’s consumers want more. Quadpack’s Market Insights team explains how beauty packaging solutions can convey feelings and experiences that help brands tell their story.
20/12/2022
Since the pandemic, well-being has become the main priority for consumers – and the market has answered their needs by launching uplifting makeup and skincare products. Fun packs and applicators that allow self-expression and use colours to enhance optimism and happiness are on the rise and will continue in 2023.
26/07/2022
It’s time to drop the word ‘trend’ and realise that genderless beauty has become the norm in cosmetics. Celebrities, influencers and the general public are adopting gender-fluid aesthetics that use clothes, hairstyles, makeup and other visual elements to celebrate self-expression and inclusivity.
29/04/2022
From the metaverse to healthification, beauty brands are looking at all the trends that will affect the future of cosmetics
23/11/2021
While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 starts with a focus on Generation Z, which grew up ‘digital’ and is socially and environmentally concerned.
24/08/2021
The ‘skin minimalism’ concept is not new, but simplified and sustainable beauty routines are the key drivers behind the hybridisation trend dominating make-up launches in 2021.
27/04/2021
There is something promising in the kingdom of beauty. The end of 2020 and the start of 2021 have shown some mergers and acquisitions activity that gives a hint of how the cosmetics market will look in the next few years. Although cautious, investors are looking to position themselves for a post-COVID future, focusing on mid-tier brands with a strong sustainable approach.
