17/12/2024
Quadpack’s Creative Hub has analysed market data, with digital ‘eyes and ears’ open, for its 2025 beauty trend eBook...
Makeup trends
In the world of makeup, nothing is more important than trends. All our work starts with a thorough knowledge of what’s trending and what’s about to hit the market. We make a constant study of what is on the shelves, while our in-house design team tracks and analyses what’s next. We have eyes in Europe, the US & Asia. And we track trends beyond beauty; what’s happening in other markets might end up influencing our own sector.
All this knowledge we share with our clients and it forms the basis of our product offering.
We publish regular trend forecasts to allow brands to plan their ranges in readiness for the next trend. Together, we can identify the right look and feel for their target and play around with different concepts. Our QLine range, together with our trend forecast, means that we can act very quickly and create complete ranges revolving around the next big trend in a short time.
30/04/2024
The packaging of liquid formulas can often benefit from an applicator, but there are many different types. Quadpack helps you choose the right one.
19/12/2023
Quadpack’s Marketing team shares a distillation of the key trends in the beauty market in the year ahead.
27/09/2023
It’s not enough for beauty brands to deliver a great product. Today’s consumers want more. Quadpack’s Market Insights team explains how beauty packaging solutions can convey feelings and experiences that help brands tell their story.
20/12/2022
Since the pandemic, well-being has become the main priority for consumers – and the market has answered their needs by launching uplifting makeup and skincare products. Fun packs and applicators that allow self-expression and use colours to enhance optimism and happiness are on the rise and will continue in 2023.
26/07/2022
이제 화장품 산업에서 '추세'라는 단어를 버리고 젠더리스 뷰티가 규범이 되었음을 인정할 때입니다. 셀럽, 인플루언서 및 일반 대중, 특히 젊은 세대가 옷, 헤어 스타일, 메이크업 및 기타 비주얼 요소를 이용하여 자기 표현과 포용성을 기리는 성별 구분이 유동적인 심미성을 도입하고 있습니다.
29/04/2022
From the metaverse to healthification, beauty brands are looking at all the trends that will affect the future of cosmetics
23/11/2021
뷰티 브랜드가 디지털의 변환 과제에 직면하고 있을 때, 새로운 세대가 주요 고객층으로 떠오르고 있었다. ‘디지털’ 세대로 성장하여 사회적, 환경적 관심이 많은 Z세대에 주목하면서 2022년을 맞이하게 될 것이다.
24/08/2021
'스킨 미니멀리즘' 컨셉은 새로운 것이 아니지만, 2021년 메이크업 출시를 지배하는 하이브리드화 트렌드의 배경에는 단순화와 지속 가능성 뷰티 루틴이 주요 동인으로 자리잡고 있습니다. 어려운 한 해를 보낸 브랜드들은 이제 파운데이션 세럼, 립 글로스 트리트먼트와 글로잉 페이스 오일을 선보이며, 보완적인 스킨케어 장점을 지닌 컬러 제품을 선보이고 있습니다.
27/04/2021
There is something promising in the kingdom of beauty. The end of 2020 and the start of 2021 have shown some mergers and acquisitions activity that gives a hint of how the cosmetics market will look in the next few years. Although cautious, investors are looking to position themselves for a post-COVID future, focusing on mid-tier brands with a strong sustainable approach.
