Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.
The importance of following trends cannot be emphasised enough in the skincare world. Understanding trends means being able to pre-empt changes in consumer attitudes. With knowledge of what products customers are likely to buy, our clients can adjust their designs in order to better fit in with the current market. This is why we have an expansive work force dedicated to studying the market and working out the next direction it will take.
To provide the best possible service, our experts study not only beauty trends but also other markets' trends which might have a knock-on effect.
We update our clients regularly with our market insight so they can always be on the ball with the latest trends. Being flexible is vital so we provide the information needed to best adapt their product to fit with the current market. As a result, our clients will always be able to rapidly design whole ranges of products in response to market demand and be focussed on the next big thing.
Quadpack’s designers have developed three key trends based on architectural, fashion, art and demographic influences. Three trends which can be applied to beauty packaging to create surprising new designs ahead of the curve for forward-looking brands.
Mixing facial treatments is an age-old tradition. Preparing your ingredients before applying them to your face turns skincare into a ritual. One that brings a feeling of wellbeing, of spending some precious 'me-time'. Whether blending your favourite colours or combining different products, this active involvement in the practice of skincare is trending – and packaging is here to help.
A jar can be a beautiful thing. This versatile pack can be simple and elegant, warm and natural, hip and trendy or lavishly premium. Let us take you through the anatomy of a jar and inspire you with the different options we can offer – either designed and produced at our Quadpack Plastics injection-moulding facility or sourced from our global manufacturing partners.
It's a fact that make-up and skin care are growing ever closer, and it's the packaging that makes it possible. With formulas combining all kinds of benefits, ranging from anti-ageing treatment, through SPF, to colour, new designs allow favourite cosmetics to be delivered through multi-function packs. The same pack that's good for cream is now often also good for make-up. Sonia Cerato, Quadpack Make-Up Category Manager explains.
The pressure is on for today's busy woman. Increased self-consciousness, pushed by the pressure of social media, compounds her accelerated life rhythm, nurturing the demand for smart beauty products. These must allow beauty routines to be applied anytime, anywhere. Packaging providers are responding with ever more innovative solutions, riding the wave of this rising trend: Beauty on the go.
As brands focus on particular audiences, packaging will reflect the target in three key areas: materials, functionality and decoration. Quadpack's Skin Care Division highlights three lifestyle trends which will be popular in 2016.
Earth-friendly containers help save resources, energy, money and, of course, the environment. For cosmetics brands, however, such words may conjure up images of low-quality bottles, jars and tubes, that look cheap and perform accordingly. Now more than ever, this could not be farther from the truth. Today's reality is that sustainable packaging can look and perform as well as concepts devised without the planet in mind, while tying in with a rising public awareness.
Gone are the days when organic cosmetics meant low-cost, do-it-yourself recipes of dubious results. The concept of natural beauty now encompasses the whole spectrum of cosmetics, with high-end luxury brands offering first-class organic treatments, free from artificial ingredients. The beauty sector now goes even beyond organic formulas, to encompass environmentally-friendly packaging, under the new umbrella of 'eco-chic'.
New formula? New delivery method? No problem! Apollo’s patented foam pumps can be tested with your formulation fast, thanks to the advanced technology of its four seasons climate control testing machine and its ability to create functional mock-up samples that look like they are made from an actual production mould.
Many of the new creams, gels, and oils available are sensitive formulas and need strong protection. Some may even react with something as innocuous as air, and even the best airless containers on the market suffer from a degree of air re-entry through the nozzle. Until now. Quadpack now offers Yonwoo's Airless Shut-Off Nozzle, which ensures that even advanced formulas will not lose effectiveness.
Yonwoo's 2-in-1 Dual Concealer packs integrate separate containers into one easy-to-use and convenient package. Available as airless jars or tubes, the new Concealer line features closures (push-top for the jar, screw top for the tube) that open to reveal a container for a second product, normally some sort of balm or pressed powder that complements the product in the larger reservoir.
Airless containers are gaining popularity in the health and beauty markets since they provide a surprising number of intrinsic benefits. Quadpack has created an airless system that not only provides the consumer with these benefits, it also cuts down on unnecessary packaging which therefore cuts down on waste.